For user monitoring, we use Google Analytics by Google, Inc. With the aid of its cookies, our website recognises your computer when you return to the website or browse its content. The service monitors, for instance, the number of website visitors and from which websites the users come to our website and which pages of our website they visit. The data is not used for identifying individual users. More information about Google Analytics can be found at http://www.google.com/analytics/.
Visitor data is collected in the online service as part of the monitoring of the implementation of the regulation establishing a single digital gateway (EU) 2018/1724. In addition to the page URL, the pages connected to the digital gateway collect the number of visitors, their country, and the terminal device used. The data are collected anonymously and cannot be used to identify the user. The data will only be available to Finnvera, the European Commission, and national coordinators mentioned in the regulation. The data collected are stored in the EU Commission's repository for a maximum period of three years, after which they are automatically deleted.
With Facebook Inc.’s Facebook Pixel cookie, we can target Facebook advertising to users who have visited our website and follow the results of the advertising. However, Finnvera itself cannot identify the users who have visited the website. More information about Facebook Pixel can be found at https://www.facebook.com/business/a/facebook-pixel.
Newsletters contain so-called tracking pixels. They are thumbnails in HTML format attached to e-mail messages that allow you to save and analyse log data. They help track the success of online marketing campaigns. The embedded tracking pixel provides information about if the newsletter was opened, when it was opened, and whether the user opened links in the newsletter.
The controller stores and analyses data from newsletters’ tracking pixels in order to optimise the delivery of the newsletter and improve the content of future newsletters to better suit the recipients. This information is not disclosed to third parties. The data subjects are at any time entitled to revoke the separate notification of consent issued during the subscription procedure. After cancellation, the controller deletes this personal data.