Your enterprise – an investment target?
Projects are evaluated with the help of questions such as:
Innovative approach – What is your enterprise’s innovation? What needs of customers does the innovation answer? Are there substitute or competing products/services for the innovation? Can the innovation be patented?
Value added to the customer – Does the product/service offer some definite value added to the customer? How can the benefit to the customer be shown?
Entry onto the market – When can the product/service be delivered to the customer? Have customer groups been identified? Does the enterprise already have deliveries to customers, or even exports? What solution is selected for the distribution path?
Market potential – Does the product/service have appreciable market potential and prerequisites for long-term growth?
Internationalisation – Does the enterprise want to go international? Are there international partners in product development and/or marketing?
Realism – How realistically, consistently and ambitiously has the enterprise’s business plan been drawn up? What kind of a concrete development plan or action plan is there?
Entrepreneur(s) – Does the entrepreneur have experience and competence in the sector envisaged? Is the entrepreneur ready to recruit new competent people if need be? How committed is the entrepreneur to the enterprise?